This column first appeared in The Vindicator and Tribune-Chronicle newspapers on December 6, 2020:
...Creators of these modern-day telethons have learned a lot from Jerry Lewis and past MDA Telethons. I had the opportunity to see one play out online last week, with the bevy of YouTube stars and gamers who gathered to raise funds for St. Jude Children’s Research Hospital.
Just as my sister and I anticipated the MDA Telethon, my children had the date for this particular “telethon” circled on a calendar that hangs from our refrigerator door. Of course, I had no idea what it was, but if it was important enough to add to the family calendar, I thought “opportunity to engage in a conversation with my kids.”
It featured the co-founder couple of the popular YouTube channel “Game Theory,” Matthew “MatPat” Patrick and Stephanie Patrick. Like Lewis did over four decades of the MDA Telethon, the Patricks served as co-hosts for the 10-hour marathon, sharing stories and encouraging their audience to give.
Read the rest of this column at https://www.vindy.com/life/lifestyles/2020/12/giving-takes-a-new-form-but-still-exciting/ (may encounter paywall).
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Dr. Adam C. Earnheardt is special assistant to the provost and professor of communication in the department of communication at Youngstown State University in Youngstown, OH, USA where he also directs the graduate program in professional communication. He researches and writes on a variety of topics including communication technologies, relationships, and sports (with an emphasis on fandom). His work has appeared in Mahoning Matters as well as The Vindicator and Tribune-Chronicle newspapers.