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Instagram just made it easier to start your own personal fundraising campaign.
If you’re the philanthropic type with a cause or passion project, or if you’re just raising money for personal needs, Instagram’s platform is the newest entry into the world of social media fundraising. It’s a busy time for online fundraising. According to a recent post on Instagram’s Newsroom, users have raised more than $65 million for COVID-19 and racial justice fundraisers globally on their platform and Facebook (Instagram’s parent company). In fact, from late-June to mid-July, donations on Instagram doubled in the U.S. “From people raising money to buy medical equipment for Black Lives Matter protesters, rebuilding black-owned small businesses affected by COVID-19 and funding educational resources related to racial justice, people are eager to mobilize around causes they care about,” Instagram noted in its Newsroom post. Read more at https://www.vindy.com/life/lifestyles/2020/08/instagram-introduces-online-donation-platform/ (may encounter paywall). Comments are closed.
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AuthorDr. Adam C. Earnheardt is a professor in the Department of Strategic Communication & Media at Youngstown State University in Youngstown, OH, and interim director of broadcasting for WYSU-FM. He researches and writes on a variety of topics including communication, media and sports (with an emphasis on fandom). His work has appeared in Mahoning Matters, The Vindicator and Tribune-Chronicle newspapers. CategoriesArchives
July 2023
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