Instagram just made it easier to start your own personal fundraising campaign.
If you’re the philanthropic type with a cause or passion project, or if you’re just raising money for personal needs, Instagram’s platform is the newest entry into the world of social media fundraising.
It’s a busy time for online fundraising. According to a recent post on Instagram’s Newsroom, users have raised more than $65 million for COVID-19 and racial justice fundraisers globally on their platform and Facebook (Instagram’s parent company).
In fact, from late-June to mid-July, donations on Instagram doubled in the U.S.
“From people raising money to buy medical equipment for Black Lives Matter protesters, rebuilding black-owned small businesses affected by COVID-19 and funding educational resources related to racial justice, people are eager to mobilize around causes they care about,” Instagram noted in its Newsroom post.
Read more at https://www.vindy.com/life/lifestyles/2020/08/instagram-introduces-online-donation-platform/ (may encounter paywall).
Dr. Adam C. Earnheardt is professor of communication studies the department of communication at Youngstown State University in Youngstown, OH, USA where he also directs the graduate program in professional communication. He researches and writes about communication and relationships, parenting and sports. He writes a weekly column for The Vindicator and Tribune-Chronicle newspapers on social media and society.