Launched in October 2010, Instagram celebrates its 10th birthday this month.
Like other popular platforms, Instagram grew up fast. One million users subscribed by December 2010, and within a year, Instagram celebrated 150 million image uploads, thanks to 10 million daily active users.
It was a meteoric rise. When Instagram was a mere 18 months old, it was adopted (OK, “acquired”) by Facebook for $1 billion.
In 2020, Instagram has 1 billion monthly active users.
According to Statista, most of Instagram’s users are 18 to 34 years old, and it ranks second as the most preferred app among teens, after Snapchat, of course.
The largest user base is in the U.S. (130 million as of July 2020), but users in India (100 million), Brazil (91 million), Indonesia (73 million) and Russia (51 million) have added to Instagram’s popularity.
When surveyed by the Pew Research Center, four in 10 Americans reported using Instagram.
“The share of U.S. adults who say they (use Instagram) has grown from 9 percent in 2012, when the Center first began asking about the platform,” said Brooke Auxier, Pew research associate. “At the time of (this) survey, though Instagram had grown to be one of the more popular online platforms in the U.S., most Americans still did not use it, unlike the two most popular social media platforms, YouTube and Facebook, which were used by majorities of U.S. adults.”
Read more at https://www.vindy.com/life/lifestyles/2020/10/instagram-not-media-of-choice-for-news/ (may encounter paywall)
Dr. Adam C. Earnheardt is special assistant to the provost and professor of communication in the department of communication at Youngstown State University in Youngstown, OH, USA where he also directs the graduate program in professional communication. He researches and writes on a variety of topics including communication technologies, relationships, and sports (with an emphasis on fandom). His work has appeared in Mahoning Matters as well as The Vindicator and Tribune-Chronicle newspapers.