Below is a blog post from my good friend Dr. Mike Sevilla. He is a long-time proponent of social media healthcare. You can view his blog at http://drmikesevilla.com/. His critical examination of Facebook's venture into healthcare is an important one, if for no other reason than it challenges Facebook to look back at past, failed attempts at social media healthcare by some well-known internet giants (e.g., Google Health).
Last week, the internet was a twitter (see what I did there) about the major health care story of ebola in the United States. However, there was also a interesting rumor announced at the end of last week, to which people should really be paying attention.
As reported by Reuters, Facebook is taking aim at health care, YOUR health care. "The company is exploring creating online 'support communities' that would connect Facebook users suffering from various ailments. A small team is also considering new 'preventative care' applications that would help improve their lifestyles," the article states.
Six years ago in 2008, I remember when Google tried to make a big splash with their Google Health product. That is now discontinued. I also remember in 2007 when Microsoft tried to make an impact with Healthvault. Of course, this year, Apple is trying to make in roads with their Health Kit software (I've written about that in the past at this link).
Will Facebook really make this happen? I don't think they should, and here are three reasons they should not:
However, here are three reasons why Facebook will ignore me, and many other people, and absolutely make this happen:
~ Special thanks to Dr. Mike Sevilla for permission to re-post this entry. You can read more from Dr. Mike Sevilla and subscribe to his email list at http://drmikesevilla.com/.
Dr. Adam C. Earnheardt is associate professor and chair of the department of communication at Youngstown State University in Youngstown, OH, USA. He researches and writes about social media and technology, sports and fans.